Communication, crafting and relationship building

Communication has always played a significant role in relationship building and maintenance. Indigenous societies understood the importance of crafting the right message for the right audience. In a world where messages held the key to unity and alliances or death and destruction, our ancestors became master wordsmiths and crafters. The communication processes and systems that they created can be uprooted from their society and planted in a modern organisation, and that company would be better for it. 

Take, for example, the iTaukei (indigenous Fijians) communication constructs of crafting messages for different audiences. Traditional iTaukei . . .

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