By Samantha Magick

In 2020 as shops and markets all over the world were forced to close due to the coronavirus, people shopped from home, with e-commerce seeing exponential growth in many markets. And the trend will continue. Online platform Shopify predicts the global e-commerce market will be worth US$4.89 trillion this year, or 21.8% of total retail sales.

“We have to ask ourselves the question, how much did the Pacific really benefit from this? You know, how much did MSMEs (Micro, Small and Medium-sized enterprises) benefit? And more . . .

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