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ing stories that told of common ancestors and familial ties, chips the newest device has or how many units the company
the mataki was able to renew covenants with old allies and needs to sell in order to make profit. Outcome? An eroding
forge new alliances. Ask any PR guy how they attract new cus- customer base.
tomers and build the loyalty of their users and they would tell Much like how indigenous communities had established
you that it has to do with finding commonality. They weave communication lines for internal and external audiences, so
stories that the audience can relate with - think of Nike’s must modern organisations. Indigenous communities under-
“Just Do It” or Apple’s “Think Different”. These slogans, and stood that establishing and maintaining strategic communica-
corporate stories, call to kindred spirits who want to become tion was essential for their survival. It created camaraderie
more active and to “just do it” or the ones that want to push within the community itself, while also creating alliances and
the boundaries of their fields by thinking differently. The goal relationships with external groups. These are concepts of stra-
of the PR gurus and the envoy is the same, to build a relation- tegic communication that we, in the modern business world,
ship with external shareholders by finding out common causes have come to understand and appreciate ourselves. In an
and interests. environment where slow adaptation to change spells extinc-
We need to ensure that we have the intended audience in tion, having clear and concise communication channels that
mind as we craft our message, i.e. knowing who the message convey the correct messages to the correct audience, makes
is for, to understand what we want to say. Imagine send- all the difference.
ing your externally crafted messages to your employees and
managers? Sure they’ll learn cool stuff about the product but Alfred Tora is a graduate student completing his Masters in
they won’t have a WHY. They won’t understand their role in Organizational Psychology at the University of London. He
the process and won’t be as intimate with the product, which is interested in connecting modern business theories with
would lead to drop in motivation and morale, and product indigenous knowledge.
launch failure. Now imagine sending your internal messaging
to your customers? They’d be bored out of their minds reading Simione Sevudredre is an iTaukei indigenous knowledge keep-
about features and components that have nothing to do with er who is an advocate for language and cultural preservation.
their purchasing decision. They don’t want to know how many

TRADE MARK CAUTIONARY NOTICE
TRADE MARK CAUTIONARY NOTICE
TRADE MARK CAUTIONARY NOTICE IN TRADE MARK CAUTIONARY NOTICE IN
IN
IN
MICRONESIA AND PALAU MICRONESIA
MICRONESIA AND PALAU
ACE HARDWARE CORPORATION, a Delaware Corpora- MICRONESIA
KT & G CORPORATION, a Korean corporation, of
tion, of 2200 Kensington Court, Oak Brook, Illinois 60523,
ACE HARDWARE CORPORATION, a Delaware Corporation, of 2200 Kensington Court, Oak Brook, 71, Beotkkot-gil, Daedeok-gu, Daejeon, Republic
KT & G CORPORATION, a Korean corporation, of 71, Beotkkot-gil, Daedeok-gu, Daejeon, Republic of
Illinois 60523, United States of America, does hereby notice that it claims proprietorship of the
United States of America, does hereby notice that it claims
proprietorship of the following trade marks:
following marks: of Korea, does hereby provide notice that it claims
Korea, does hereby provide notice that it claims proprietorship of the trade mark
proprietorship of the trade mark
CLARK + KENSINGTON
C+K FAÇADE
ROYAL
FACADE
CONTRACTOR PRO
In relation to: Paints, interior and exterior paints, primers, paints with primer, wood stains, stains for
in relation to:
in relation to:
In relation to: Paints, interior and exterior paints, primers,
use on floors, thinners, lacquers, varnishes, polyurethane varnish, paint sealers, concrete sealers in
paints with primer, wood stains, stains for use on floors,
the form of a coating, glazes, enamels for painting. Tobacco products.
Tobacco products.
thinners, lacquers, varnishes, polyurethane varnish, paint
sealers, concrete sealers in the form of a coating, glazes,
ACE HARDWARE CORPORATION cautions that any use of the trade marks or any confusingly similar
KT & G CORPORATION cautions that any use of the
trade mark in relation to any of these goods or services, or similar goods or services, would be seen
enamels for painting.
trade mark or any confusingly similar trade mark in
KT & G CORPORATION cautions that any use of the trade mark or any confusingly similar trade mark
as infringement of their rights and that they will take such action deemed necessary to protect those
relation to any of these goods or similar goods, would
in relation to any of these goods or similar goods, would be seen as infringement of their rights and
rights. ACE HARDWARE CORPORATION cautions that any use
of the trade marks or any confusingly similar trade marks in be seen as infringement of their rights and that they
that they will take such action deemed necessary to protect those rights.
ACE HARDWARE CORPORATION can be contacted care of their address for service: will take such action deemed necessary to protect
relation to any of these goods or services, or similar goods
or services, would be seen as infringement of their rights
AJ Park, Level 22, Aon Centre, 1 Willis Street, Wellington 6011, New Zealand, mail@ajpark.com those rights.
KT & G CORPORATION can be contacted care of their address for service:
and that they will take such action deemed necessary to
protect those rights. KT & G CORPORATION can be contacted care of
AJ Park, Level 22, Aon Centre, 1 Willis Street, Wellington 6011, New Zealand
ACE HARDWARE CORPORATION can be contacted care their address for service:
of their address for service: , mail@ajpark.com AJ Park, Level 22, Aon Centre, 1 Willis Street,
Wellington 6011, New Zealand,
AJ Park, Level 22, Aon Centre, 1 Willis Street,
mail@ajpark.com
Wellington 6011, New Zealand, mail@ajpark.com
Islands Business, January 2023 25

cautionary notice for façade and facade.docx