THE VITI Reggae Festival at Prince Charles Park in Nadi from October 8-10 will boast a regional lineup headlined by South African reggae star TK Dube, son of the legendary Lucky Dube.
Organisers will also use a community talent competition to scour for Fiji’s next indigenous performers.
The three-day event, hosted by the Viti Indigenous Tourism Alliance (VITA), will run daily from 3PM to 11PM under the theme “NOQU BULA – My Life, NOQU VUVALE – My Family, NOQU VANUA – My Community, NOQU VITI – My Fiji.”
TK Dube will be the star attraction alongside a list of regional reggae heavyweights who will join Fiji’s top local talent, with organisers promising professional sound, lighting, and stage production at the iconic Nadi venue.
“The energy at Prince Charles Park this October will be unmatched,” said festival organisers, who confirmed that June was spent finalising agreements with artists who embody the spirit of reggae.
Tickets will be on sale July 16, through Ticketmax, with early-bird prices available for a limited time.
Alongside the main concert, VITA has launched a digital talent competition running from July 1 to August 1,where Fijians of all ages can submit original work reflecting their cultural identity.
Entries are divided into six age categories, from “VITI Pei” (babies aged 0-4) to “VITI Matua” (adults 50+), with parents required to submit for all participants under 18.
Artists can enter through three platforms depending on their medium: one-minute original music videos on Facebook, visual art or craft photography on Instagram, and oral traditions or poetry on TikTok. All submissions must connect to the entrant’s cavuti, tutu vakavanua, or ancestral legends.
“Submissions must respect traditional protocols associated with the Vanua,” organisers noted, with all entries required to be original works.
Public voting through likes, shares, and comments will determine the top five finalists in each category, who will be announced by September 1 and invited to perform live at the festival.
VITA, registered as a charitable trust in 2023, said the competition aims to champion indigenous tourism by empowering local operators and ensuring cultural heritage remains central to Fiji’s economy.
