TOURISM remains the engine of Fiji’s economy, with the sector recording a milestone 986,367 visitor arrivals in 2025.
This figure, which includes both air and sea arrivals, surpasses the one million mark for the first time.
Deputy Prime Minister and Minister for Tourism and Civil Aviation, Viliame Gavoka, announced this historic achievement at the Third Tourism Convention, describing it as both a testament to the industry’s resilience and a foundation for future growth.
“Tourism’s backbone is built by the men and women who open their doors every morning: volunteers, dive masters, drivers, artisans, chefs, guides, and entrepreneurs,” Gavoka told delegates.
He credited these individuals and small operators for taking extraordinary risks and helping the industry rebound from the challenges of recent years.
The 2025 visitor tally represents a 0.3% increase over the previous year. While modest in percentage terms, Gavoka said the growth is significant, as it keeps the sector on track for a fourth consecutive year of economic expansion.
Gavoka highlighted this achievement, stating, “Fiji surpassed its 2023 record of 929,740 visitors, reaching 986,367 visitors in 2025, alongside 57,420 cruise passengers recorded in the first three quarters of the year, reinforcing tourism’s strong contribution to economic growth.”
Fiji’s economy grew by 3.4% in 2025, following a 3.5% increase in 2024, with tourism as a key contributor.
“Tourism globally remains a powerhouse, and we need to be part of this growth,” he said.
The minister cited advances in air connectivity, policy reforms, and major international events as drivers of Fiji’s robust recovery.
He also highlighted initiatives supporting regional development and micro, small, and medium-sized enterprises (MSMEs), along with international accolades earned by Fijian operators for service excellence and record occupancy.
Despite these successes, Gavoka acknowledged the sector’s persistent challenges. He pointed to communities still waiting to fully benefit from tourism and small businesses facing barriers to entry and growth.
“Some reforms have taken longer than expected. This is not a weakness—it is our responsibility,” he said, calling for faster action and greater inclusivity.
Sustainability and resilience were central themes, with Gavoka outlining the government’s commitment to embedding climate preparedness, empowering communities, and strengthening workforce readiness.
He referenced the National Sustainable Tourism Framework and called for the development of new regions, emphasizing their potential for high-value investment and unique visitor experiences.
Gavoka urged a shift in industry thinking, moving beyond traditional tourist hotspots and focusing on balanced, community-driven growth.
“Tourism can no longer be viewed as confined to specific locations or isolated within a single sector,” he said.
New government programs, anchored on improving attractions, access, amenities, and auxiliary services, are designed to foster sustainable, inclusive development.
The Third Tourism Convention serves as a platform for aligning industry direction, policy, and collaboration across the sector.
Gavoka called on stakeholders to engage in frank dialogue, address difficult issues, and work collectively to ensure Fiji’s tourism industry remains resilient, inclusive, and fit for the future.
“Community participation is fundamental to authenticity, sustainability, and long-term success,” Gavoka concluded, reaffirming tourism’s central role in supporting jobs, enterprises, and livelihoods across Fiji.