As founder and creative director, Jessica Cassell’s ambition for Papua New Guinea’s Bilum & Bilas is for the venture to be well-known internationally as “a brand that has best practice around in working with artisans and working with cultural creative industries.”
The brand, which sells bilums, jewellery and a small homewares range internationally, aims to "honour and celebrate traditional artisan skills, whilst providing meaningful and fair employment for the women,” Cassell says.
Cassell first travelled to PNG in 2008 as volunteer working on HIV awareness. She was struck by the . . .
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