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Scanning the story of a fish

Imagine typing a code from a can of tuna into your phone as you stand in a supermarket aisle to find out where the fish in the can was caught, and the name of the ship which landed it.

This is the vision of information technology professional Ken Katafono, who is breaking new grounds in the Pacific.

He has just launched TraSeable Solutions Pte Ltd, a fully home-grown tech start-up specialising in the provision of blockchain-based traceability solutions to the region’s fishing industry.

It’s a pioneering move, given that blockchain (or Distributed Ledger Technology as it is often referred to) is in its infancy in the region.

The company says the technology it provides will provide a degree of transparency for our region’s fishing industry that has never been seen before.

The Blockchain Supply Chain Traceability Project uses digital technology to strengthen the supply chain management of the fresh and frozen tuna sectors in the Western and Central Pacific regions.

It is a collaboration involving TraSeable, WWF through WWF-New Zealand, WWF-Australia and WWF-Fiji, global tech innovator ConsenSys, and tuna fishing and processing company Sea Quest Fiji ltd.

By using blockchain-based traceability solutions, a tuna product can be traced back to the original fish caught, as fishermen are required to register their catch on the blockchain through Radio Frequency Tagging (RFID) and scanning of fish.

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