CULTURE and entrepreneurial talent were on display as vendors from six Pacific countries displayed unique products at an exhibition in Nadi, Fiji.
Shell money from the Solomon Islands, traditional weaving, and shaman artefacts from 15 destinations were part of the event organised by the Pacific Tourism Organisation (SPTO).
The goal was to celebrate women entrepreneurs, encourage them to stand out, and showcase products unique to each island.
“This exhibition is just the start,” said SPTO CEO Christopher Cocker.
“It sends a strong message about the uniqueness of the Pacific, the power of its women entrepreneurs, and how culture, tourism, and sustainability can work together.”
Exhibitors were chosen to show products with a story. Visitors learned how Solomon Island necklaces are made and how local weavers use sustainable materials like pandanus.
Cocker said the exhibition also shows how tourism connects with culture, education, and sustainability.
“Using traditional knowledge in new ways can help communities grow while caring for the environment.”
The showcase proved that combining heritage, innovation, and entrepreneurship can grow tourism while protecting the region’s culture for the future.