Vanuatu has a new brand identity for climate information – Klaemet Save.
The South Pacific Regional Environment Programme reports the new brand has been developed to focus attention on information products that increase the ability of Vanuatu’s people to plan for and respond to climate impacts.
Klaemet Save is an initiative of the Climate Information Services for Resilient Development in Vanuatu Project, known in Vanuatu by its Bislama name, the Vanuatu Klaemet Infomesen blong Redy, Adapt mo Protekt Project (VanKIRAP).
VanKIRAP aims to increase the ability of decision-makers, sectors, communities, and individuals in Vanuatu to plan for and respond to the impacts of climate variability and change using climate information services (CIS).
Experts say Vanuatu faces many short-term and long-term climate impacts. These include increased cyclone intensity, higher temperatures and heatwaves on land and sea, increased humidity, increased extreme rainfall events, coastal flooding and inundation, increased drought intensity, sea level rise, ocean acidification, coral bleaching, and fish kills.
The brand identity has been produced in all of Vanuatu’s three official languages. It is called ‘Climate Savvy’ in English and ‘Avisé sur le climat’ in French. The brand slogan in Bislama is ‘Redi, Adapt, mo Protekt’, ‘Prepare, Adapt and Protect’ in English, and ‘Préparer, adapter et protéger’ in French.
The new brand identity is being rolled out across all of VanKIRAP’s and Vanuatu Meteorology and Geo-hazard Department’s communication channels.
VanKIRAP’s Acting Manager, Sunny Seuseu, believes the new brand “will help us to better communicate the importance of climate information to the people of Vanuatu, and empower them to take action in response to the challenges posed by natural climate variability and human-induced climate change.”