For a nation blessed with bountiful fresh produce, Fiji is puzzlingly wrestling with a severe epidemic of non- communicable diseases (NCDs).
This is a paradox that continues to frustrate health stakeholders in the country.
Despite the sheer variety of healthy food options, NCDs are cutting a swathe through the population, often taking people in the prime of their lives.
Bau native Panapasa Daunakamakama, founder and CEO of Juice Fiji PTE Ltd, saw this disconnect as a call to action.
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