Rags of riches

Hard work and innovation clothe business success

THE Fijian coup of 2006 and subsequent currency valuation forced small businesses to take drastic measures. Some folded and went out of business. For the Chute family of Labasa – originally from Udu in Fiji’s far north – it was time to make the difficult decision to downsize, reorganise, pick up the pieces and rebuild.

From 14 shops in 2006, Value City sank to an all-time low with only four shops three years later. Now the regional second-hand clothing chain stands on the cusp of opening a shop in Timor Leste, the Pacific’s newest democracy. At the head of Value City is Vera Chute, eldest of eight siblings.

The first shop started in May 1990 in the back streets of Labasa. Within the year (my parents) had opened shops in Nausori, Kasabia (Yatu Lau) Arcade and Centrepoint – so within a year they had opened four shops,” Chute remembers. “The next year we moved to the West. So we grew up until 2006 we had grown up to 12 branches around Fiji. In between that time we had closed smaller operations like Levuka and Taveuni because of the high transportation costs.” 

Then came the 2006 coup. “We were really badly affected. So we had to restructure and rethink – work smart,” Chute said. “We had to downsize to four branches. buy western union hack, best western ws union hack, western union debit card hack western union hack download, western union hack download 2020, western union hack tool download, western union hack free download, western union hack software free download, download western union hack software, HIRE A HACKER TO FUND YOUR BANK ACCOUNT AND PROJECTS. BANK MONEY TRANSFER HACKER, LEGIT AND SAFE MONEY TRANSFER TO YOUR BANK hack western union data, western union hack free, western union hack free download, western union hack forum, western union hack software free, western union software transfer hack free mtcn online, western union free money hack, hack western union mtcn number free, western union hack legit, By 2009 we were down to four from 12. And then with renegotiating our terms with our suppliers, taking part…

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