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CFL: A Pacific ‘homegrown’ media success story

ON July 5, 2015, Fiji and the Pacific’s largest commercial radio broadcast company, Communications Fiji Limited (CFL), achieved a milestone, marking 30 years of “homegrown” success. The company has grown from a small privately-owned radio operation of about 20 staff members with a revenue of just over a quarter of a million dollars in 1985, to a multi-media-based and publicly listed entity which now boasts 130 staff members in Fiji, about 70 in Papua New Guinea and a gross annual revenue base of about F$14 million (US$6.5m).

In the year to December 2014, CFL returned a profit of F$1,474,957 from a turnover of $13,224,193. The company’s net book value stood at $11,115,135 at the end of 2014 with assets amounting to $14,391,762 and liabilities at $3,276,627. Company Director and well-known regional media personality, William Parkinson, says CFL’s success was achieved through “homegrown” talent, exceptional managerial skills and sheer hard work – without having to seek expertise beyond Fiji and Papua New Guinea. Communications Fiji Limited began operations with a limited coverage Suvabased radio station, FM96, in July 1985.

Over the last 30 years, the company has expanded its Fiji operations to six commercial stations covering the whole of the country, a flourishing website – Fijivillage.com – which attracts over a hundred thousand hits each month, a promotional and marketing subsidiary – Total Events Limited – and interests in Internet services through a minority shareholding in the regional telecommunications giant Digicel’s majority-owned Fiji Internet Service Provider, Unwired.

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