CRUISE tourism is once again bringing renewed economic opportunities to the remote island of Yasawa‑i‑Rara in Fiji’s Yasawa Group, supported by improved maritime access and strong community preparation.
The recent visit by the cruise ship Seabourn Pursuit marked its third call to the island, highlighting growing confidence among cruise operators in Yasawa‑i‑Rara as a destination.
The return of cruise tourism has been made possible through updated nautical charts developed by the Fiji Hydrographic Service and Transam Fiji Limited, with additional support from Australia’s Market Development Facility. The iTaukei Trust Fund Board has also played a role by assisting the community with readiness and preparation activities.
More than 180 tourists arrived on the island, where they were warmly welcomed by a well‑organised community offering cultural tours, handicrafts and locally prepared food.
These activities are creating new income‑earning opportunities for villagers while allowing them to share their culture and traditional way of life with visitors.
Cruise tourism in Yasawa‑i‑Rara came to a halt in 2008 but resumed in 2024, bringing significant benefits to the village. Community leaders say its return has had a positive impact on livelihoods and village development.
Turaga ni Koro Maikeli Rabakoko said cruise tourism has brought tangible improvements to the village and strengthened cooperation among residents. He explained that whenever a cruise ship visit is scheduled, villagers set aside their daily responsibilities to work together in preparation.
He added that the unity shown during these times has benefited the people, the land and the village as a whole.
Rabakoko also noted that cruise tourism has contributed to visible development within the village, including the construction of several block houses, and said tourism has helped improve the overall quality of life for many residents.
Villagers say visitor safety and enjoyment remain a top priority, with efforts focused on ensuring every guest feels welcome and experiences an authentic island visit.
Salanieta Marama, who is married into the Yasawa‑i‑Rara community, described cruise tourism as the village’s main source of income. She stressed the importance of advance preparation, saying the community begins organising for cruise arrivals well in advance.
She said that men, women, and youths are each given specific roles to ensure that activities run smoothly.
Visitors are offered guided tours and refreshments, allowing them to experience daily life and island traditions.
