Your trusted source for Pacific Islands news, analysis, opinions, events and business intelligence.

Marlene Dutta is the brains, and the heart, behind Barter for Better Fiji. She is also our Pacific Community Champion for 2020.

Early this year, as borders closed in response to the pandemic and Fiji’s tourism industry came to an abrupt halt, Marlene Dutta started asking herself, “what do you do when there is no more cash?” At the same time, she said she felt she was becoming a “horrible person.”

“I was just angry all the time. Everywhere I went, I felt no one was taking coronavirus seriously, there was little to no social distancing wherever you went…and I knew something had to give, something had to change.”

Dutta turned to social media, and specifically ‘kindness pandemic’ pages which offered positive messages and stories in response to COVID-19.

Meanwhile, looking for solutions to what was clearly an impending economic crisis, Dutta started to study barter—both the historical experience of barter around the globe as a response to crisis—and how it might be modernised.

She thought it could be an easy sell for Fijians. “People here understand barter, they claim it as part of their tradition, so there is that ownership of the concept. It is something we have continually done in smaller spaces and smaller circles. So for those reasons I felt it might be something worthwhile. I had no idea it would mushroom out to what it became but I just felt like it hit a few spots that people would resonate with.”

Login or subscribe to read the full story.

 

Share article:

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on print

Related Posts

December

InDepth with Greg Casagrande

South Pacific Business Development founder, Greg Casagrande is a “serial social entrepreneur”, founding not only