Finding her avengers

Business profile: Stella Muller

New Zealand-based Samoan entrepreneur and marketer Stella Muller has learnt some difficult lessons about when to hold on and when to loosen the reins as she has built her two businesses, Bright Sunday and Hot Samoan Boys. The vision behind Bright Sunday was to create a brand and marketing agency that was Pacific-owned, staffed and driven, Muller says. “What we are saying is that we are a collective of creatives that can offer Maori and Pacific ideas and strategies and ways of thinking for the world to access, because we’re an untapped source of creative potential.

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