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Data holds the key, says SPTO

Regional tourism body, the South Pacific Tourism Organisation (SPTO) wants tourism data to be accurate and made available on a timely basis. This, it says will assist national tourism bodies and key stakeholders plan for the future growth of the industry in their respective countries. Airlines in the region will also need accurate and timely statistics to map out future routes and destinations to service. The important roles accurate and reliable data play in tourism planning was highlighted at last March

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