Page 21 - IB June July 2024

Goodman Fielder International (Fiji):
Innovation, investment and progress

Goodman Fielder International (Fiji) has unveiled a world class poultry hatchery in Waila, which will
ensure the supply of locally grown protein for many years to come.
Phase one of the state-of-the art project, which covers 1800m , replaces the former hatchery, which was
2
more than 40 years old. Honorable Deputy Prime Minister, Manoa Kamikamica and Goodman Fielder International (Fiji) General Manager, Tim Carter
Fiji’s Deputy Prime Minister, Manoa Kamikamica officiated at the opening in April, describing Crest as a
“household name” and the new facility as a “testament to innovation, investment and progress”.
The project commenced three years ago and exemplifies Goodman Fielder International (Fiji)’s dedication
to local development. More than half of the FJ$22m investment supported local construction, electrical
contractors, and other service providers, injecting capital directly into the regional economy.
The project also demonstrates Goodman Fielder International (Fiji)’s commitment to its workforce.
Employees are given the opportunity to refine their technical skills through direct training under the externally
accredited Crest Academy, which provides the employees with industry recognised competencies and
certification in poultry husbandry.
Goodman Fielder International (Fiji) General Manager, Tim Carter noted: “This investment is an important
milestone for the poultry operations in Fiji. The company shareholders see this FJ$22m investment as part
of our long-term commitment to our business in Fiji underpinned by our confidence in Fiji’s economy, the
potential to expand in both domestic and export markets, and the Fiji government’s ongoing support for the
country’s poultry industry.”
Phase 2 of the project is focused on extending the egg storage cool room, docking room, kitchenette, and
other staff amenities.
It is not merely a construction project, Deputy Prime Minister Kamikamica noted, but rather “symbolises a
forward-looking approach towards fostering sustainable practices, supporting local farmers, and generating
employment opportunities within our community.
“By embracing technical advancements and innovative processes, this facility sets a new standard for
efficiency, quality and environmental stewardship.”
Goodman Fielder International (Fiji) continues to be a strong contributor and developer of Small to
Medium size enterprises in Fiji, working closely with 31 contract farmers operating 49 sheds, out of which, Crest Hatchery Team with Honorable Deputy Prime Minister, Manoa Kamikamica and Goodman Fielder International (Fiji) General Manager, Tim Carter
18 farmers have been with the business over 35 years.
In conclusion, Mr. Carter is confident that the Poultry industry in Fiji will continue to be a shining example
of a self-funded and self-sustaining agriculture sector, and a strong contributor to the Fiji economy through
direct and indirect spending.

About Goodman Fielder International (Fiji)
Goodman Fielder International (Fiji) Pte Limited is one of Fiji’s leading manufacturing companies, serving
customer needs with a portfolio of iconic, trusted food brands that Fijians have grown up with and enjoy
every day. They are proud of their commitment to quality, food safety and their Better Together sustainability
strategy - better products, better business, better communities, better planet.
Goodman Fielder International (Fiji) is an employer of choice and employs 1200 Fijians, 75% of which are
engaged in the Poultry end-to-end operations.
The company is committed to growth, sustainability, and community engagement, making significant
contributions to Fiji’s economic and social development.

New chicks Crest Hatchery staff, Niumai Levula with new chicks

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