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Tourism                                     Tourism


        on the environment, we need to set higher benchmarks and
        explore innovative waste management solutions,” Dr Currie
        suggests.
         “Reassessing the role of statutory tourism authorities can
        enhance regulation and enforcement.”
         At the SPTO, Christana Gale states: “There’s a lot of work
        being done on oceans and climate change, but tourism seems   SPTO CEO, Christopher Cocker receiving the award from the H.E. President of Kenya
        to be always the last sector to be considered when it comes
                                                                   Pacific Tourism Organisation Clinches Top Honour at
        to national-level discussions.                             Commonwealth Innovation Awards 2023 for Pioneering the
         “We must bridge the gap between policymakers, industry    2030 Pacific Sustainable Tourism Policy Framework
        stakeholders, and conservationists to create a unified
        front against the threats facing our marine ecosystems,   On 29 November 2023, the Pacific  Tourism Organisation (SPTO)
        and collaboration is essential to ensuring the long-term   clinched the prestigious Commonwealth Secretary-General’s Innovation for
                                                             Sustainable Development Awards 2023. Emerging victorious in the category
        sustainability of our tourism industry.”             “Promote PARTNERSHIPS for development in the Commonwealth”.
                                                               The Commonwealth Secretary-General’s Innovation for Sustainable
         Spoelder highlights the importance of community     Development Awards highlights innovative contributions across the
        engagement in this work: “Local communities play a pivotal   Commonwealth, recognising SPTO’s 2030 Pacific Sustainable  Tourism
        role in marine conservation efforts. By fostering partnerships   Policy Framework (PSTPF), which provides a sustainable tourism roadmap
                                                             for the region. Developed with member nations and approved by the Council
        between tourism operators, government agencies, and   of Tourism Ministers, the 2030 PSTPF addresses the need for sustainable
        indigenous communities, we can ensure that tourism benefits   development amid climate change and the COVID-19 pandemic, advocating
        both people and the planet.”                         for reduced single-use plastics and energy-efficient technologies to rebuild
                                                             the tourism sector sustainably, and protect the environment and culture.
         Dr Currie agrees: “Communities must shape tourism     SPTO Chief Executive Officer, Christopher Cocker mentioned that the
        development,” she says.                              award highlights the importance of collective efforts to enhance community
                                                             well-being and promote rich cultures and natural ecosystems through
                                                             sustainable tourism, acknowledging the commitment of the 20 Pacific
         Fiji backs new interventions                        member countries to sustainable tourism for the region’s betterment.
                                                               SPTO proudly  acknowledges the leadership  of Member  Countries,
         Tourism Fiji’s Chief Marketing Officer, Shriti Narayan notes   industry, and partners in driving sustainable development in the Pacific
        the pivotal role of sustainable marine tourism in Fiji’s overall   through tourism initiatives.
                                                               Vanuatu (Adela I. Aru, CEO, Vanuatu Tourism Office and Acting SPTO
        tourism strategy.                                    Chairperson): “Resilience, participation, and nurturing our cultural heritage
         “Our marine areas are a major draw for visitors, so we’re   and environment is the path to a better Pacific. The 2030 PSTPF provides all
        committed to protecting them while ensuring tourism   our nations with a common goal and shared vision.”
                                                               Fiji  (Salaseini Daunabuna, Permanent Secretary for  Tourism):
        thrives.”                                            “Congratulations to the 2030 PSTPF for its well-earned global recognition
         However, challenges abound, she says, including resource   and a testament to the passion and hard work of everyone involved.”
                                                               American Samoa (Taimalelagi Minnie Tuia, Executive Director, American
        limitations and stakeholder coordination. “We’re focusing   Samoa Visitors Bureau): “As guardians of the Pacific, we weave our culture
        on partnerships, awareness, and community involvement to   with the threads of sustainability, and the 2030 PSTPF is a testament to that.”
                                                               Nauru  (Cramer Cain, Nauru Tourism Attache): “Collaboration is crucial
        overcome these challenges.”                          within the Pacific, fostering communication, cooperation, and mutual
         Tourism Fiji has backed initiatives, including mangrove   understanding among nations, in achieving the 2030 PSTPF goals.”
                                                               New Caledonia (Julie Laronde, Director General, New Caledonia
        and coral planting, beach cleanups, and the integration of   Tourism):  “Given the  vast challenges  of  sustainable tourism,  the Pacific
        sustainable practices into visitor activities as part of its own   requires both collective efforts and individual innovation, making this award
        efforts.                                             recognizing exemplary initiatives especially significant.”
                                                               Papua  New  Guinea (Eric M. Uvovo, CEO, PNG  Tourism Promotion
         Narayan stresses the importance of partnerships with   Authority):  “The Commonwealth Secretary-General’s Innovation for
        local communities and NGOs like Earthcheck to facilitate   Sustainable Development Awards honours Pacific nations’ collaboration,
        sustainability accreditation for industry partners and foster   and supports PNG tourism development and policy alignment with the 2030
                                                             PSTPF.”
        knowledge-sharing and capacity-building within the sector.  Republic of the Marshall Islands (Francis C. Domnick, CEO, Office of
         Tourism Fiji’s future plans include a local clean-up   Commerce, Investment & Tourism):  “The 2030 PSTPF is the hallmark of
                                                             collaboration and consultation that not only has a top-down approach but on
        campaign, the launch of a carbon footprint calculator, and an   the same token allows grassroots to be the driver of the policy.”
                                                               Samoa (Toleafoa Pativaine Petaia-Tevita, CEO, Samoa Tourism Authority):
        industry accreditation program.                      “This award showcases the 2030 PSTPF’s global impact on sustainable
         It has also championed the work of organisations such as   tourism, enhancing our national standards and reinforcing our collective
        Counting Coral. Founder Jolyon Collier says their efforts are   dedication to its implementation.”
                                                               Timor Leste  (Antonio da Silva, Director General of Tourism):  “As one
        more than just coral planting.                       of the SPTO member countries, the Commonwealth Secretary-General’s
         “Our approach involves building sculptures as nurseries,   Innovation for Sustainable Development Awards is an essential instrument to
        engaging tourists, and forming partnerships with resorts like   strengthen our cooperation.”
                                                               Tonga (Viliami Takau, CEO, Ministry of Tourism): “Unity and stewardship
        Blue Lagoon Beach Resort and Vomo Island Resort to share the   are two words that resonate through the 2030 PSTPF. We are stewards of the
        responsibility and promote awareness.”               tourism resources we’ve been given, and through a united effort, it will surely
                                                             bear fruit now and into the future.”
         He urges others to start similar initiatives.         Solomon Islands (Dagnal Dereveke, Acting CEO, Tourism Solomons):
         “Start now. Don’t stop. Fiji’s coral reefs are in trouble, with   “This award highlights the power of Pacific collaboration in advancing
        rising ocean temperatures causing alarming coral die-offs.  sustainable tourism, and provides us with a huge opportunity to amplify the
                                                             impact of the Framework and drive transformative change for the prosperity
         “Long-term sustainability in coral conservation requires   of all.”
        immediate and sustained efforts.”                                                      Sponsored Content

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