Page 32 - IB April 2025

Pacific Creativity Pacific Creativity

OLD MEETS NEW

MOVEMENT BRIDGES TRADITION AND MODERN SOUNDS

By Rowena Singh culture and learn the value of creativity and discipline.
The vision for Pacificgroove Arts and Music is to provide
Pacificgroove Arts and Music is not just a school - it’s a world-class training that goes beyond performance skills. The
movement dedicated to fostering the next generation of goal is to teach students about music business, recording,
musicians, artists, and cultural leaders from the Pacific. and other industry-related topics, equipping them with the
The journey began in the United Kingdom, where it was tools they need to perform on global stages. The school is
initially founded by a group of students from the London dedicated to developing young talent from Fiji and other
Centre of Contemporary Music. Their mission was clear: to Pacific Islands, helping them achieve international recognition
spread musical knowledge through live performances, often while staying rooted in their cultural identity.
playing at significant cultural events like Fiji Day in London. With nearly 100 students currently enrolled, the school
Over time, the school relocated to Fiji after the founder has built an international network, with students coming
graduated in 2005, marking the beginning of a new chapter from places like the United States, England, and, of course,
for Pacificgroove Arts and Music. Fiji. The school primarily operates in Fiji, though it has
From London to Fiji, South Korea, and back again, the also adapted to modern times by offering online lessons to
school’s growth has been marked by a deep commitment students from all over the world.
to nurturing local talent. After completing studies in South Pacificgroove Arts and Music have partnered with local
Korea, the founder —drummer David Steven—returned to Fiji schools, churches and youth groups, namely the International
and began offering drum tutoring before expanding the school High School, Suva Foreign Language Music School and through
to include a wide variety of music lessons. Since the school community courses in churches - Calvary Temple, Narere
in Fiji began in 2005, it has grown into a comprehensive arts Bethel Baptist Church Worship Team, and The Rescue Mission
and music school, employing local tutors and offering lessons for Homeless Kids, and the Youths in Vatuwaqa.
in instruments such as guitar, bass, drums, piano, vocals, and Students have the opportunity to collaborate with some of
studio production. Fiji’s prominent bands such as Knox, One2Eight, Kalabline,
Founder David Steven shares his journey with Islands Willies Knights, Tom & Sam Mawi, InsideOut, Laisa Vulakoro,
Business correspondent, Rowena Singh. Kulture Entertainment, Kat Waqa, Inia Tuicakau, Sam Waqa,
and the Fiji Police Band, showcasing their talents at events
A focus on education and community engage and festivals.
Pacificgroove Arts and Music’s mission extends beyond just At Pacificgroove, they take pride in offering a unique
teaching music - it is about creating a sense of community. In music education that blends Fijian and Pacific traditions with
addition to traditional music education, the school emphasizes modern genres, equipping the next generation of musicians
arts and cultural practices such as martial arts, cooking, and with both cultural grounding and industry-ready skills.
weaving. These programs help students engage with their

32 Islands Business, April 2025