Page 33 - IB January 2024

Music Music

Branding do what I do. That was kind of setting the foundation I guess,
“I’m a full-time artist in NZ,” says Price. “It has its peaks before a lot of things happened in my career.
and its lows. To be sustainable, you always got to be hustling. “Another one would be travelling to Europe and going
You always have to build your brand up. A lot of artists have around the world, being able to see the world, doing the thing
the best music, but they don’t have a brand that they can that I love which is music.”
bounce off. Once you develop a brand, you need to get your
brand out there to people. Then you can start working with Distribution
big companies like Nike, Puma and Samsung and things like “I did the album Lone Wolf under Universal,”
that. That just helps with the cashflow when it comes to says Price. “Now I’m looking to distribute
the music things as well. Once it becomes business, through an independent distributor. I
you have to try and put the business hat on and haven’t released any music this year
navigate that side of things as well. It’s much of and I’m still in talks with different
a balance to be able to keep it sustainable.” distributors. There’s DRM from NZ,
there’s Distrokid, there’s a lot of
Most Memorable Moment different distributors that you can go
“The most memorable moment would be to and it’s very cheap and it’s very
before all the accolades, when I was just starting easy to set up for those artists
out, when I used to record at my friend’s that are looking to start their
basement at his house,” says Price. career and releasing music on
“I felt those are the most memorable moments Spotify and iTunes and stuff
because those moments are the ones that like that.”
brought everything together and enabled me to
Where to Now?
“To the top!” says Price.
2024 is when he plans
to release “a lot of
music.”
“I’ve been working
with a lot of youth in
the community,” says
Price. “Build them up as
well.
“I wish everyone
a safe summer and
safe travels for those
travelling. And I hope
that everybody who’s
going through something
can find some kind of
peace and happiness
within themselves free
Palestine.”

“Cool to celebrate recognition” — Price.

Islands Business, January 2024 33