Jan 21, 2018 Last Updated 10:47 PM, Jan 14, 2018

Puna launches SPTO brand

RAROTONGA, Cook Islands – Cook Islands Prime Minister, Henry Puna has officially launched a new brand and identity for promoting South Pacific tourism globally.

The brand was approved at the 26th Council of Tourism Ministers Meeting in Rarotonga, Cook Islands this week.

Organised by the South Pacific Tourism Organisation (SPTO), the region’s peak tourism development and marketing body, the council meeting was attended by tourism ministers and government representatives from 13 Pacific island countries and China.

The new brand draws heavily on Pacific Islands’ cultural elements, in particular weaving. Individual letters in South Pacific Islands and SPTO have been taken apart, then strung back together like the strands in a woven mat.

A simple corporate monogram for SPTO with a natural colour palette of beiges and browns drawn from traditional craft will be used for high-level communications.

All consumer facing communications will draw from a vibrant palette that’s inspired by the vivid colours found in Pacific arts and culture as well as the region’s lush natural environment.

A new consumer-facing slogan “Ours is yours” accompanies the new brand. It evokes the welcoming nature of Pacific peoples and the Pacific spirit of sharing, in particular the unique cultures and pristine natural environments that our island countries share with visitors from around the world.

 “The South Pacific Islands are incredibly diverse and range from coral atolls to volcanic islands. They’re also home to a rich variety of cultures. The new brand for South Pacific tourism has found a simple yet effective way to connect our island countries through our shared heritage of weaving,” Puna said

“At the same time, it’s a resolutely modern identity, one that will help propel South Pacific tourism forward in the increasingly globalised world.”

The creative agency behind the new identity FutureBrand has been responsible for a number of highly successful brand launches including Fiji Airways and Tahiti’s destination brand in recent times.

SPTO led the brand development over a two year period in close consultation with SPTO’s 18 member countries. 

Our Team

   Managing Director / Publisher

   Netani Rika

   Group Editor-in-Chief

   Samisoni Pareti

   Marketing and Advertising manager

   Hennah Bolaitamana

   Finance and Operations manager

   Luisa Kamakorewa

 

   Design Ilaitia Turagabeci

          

    Main Correspondents

   Fiji

Priya Chand

 

   Australia

Rowan Callick

 

Nic Maclellan

 

Davendra Sharma

   Cook Islands

Helen Greig

   Kiribati

Taberannang Korauaba

   French Polynesia

Nic Maclellan

   Marshall Islands

Giff Johnson

   New Caledonia

Nic Maclellan

   New Zealand

Dev Nadkarni

 

Jason Brown

   Niue

Naea Michael Jackson

   Papua New Guinea

Sam Vulum

 

Patrick Matbob

   Samoa

Taina Kami-Enoka

   Solomon Islands

Priestly Habru

   Tonga

IliesaTora

   Vanuatu

Tony Wilson

Quicktaem

PNA Advertorial 500x702

Find Us on Facebook